PROGRAMS

ASPIRA is creating a culturally and linguistically appropriate traffic safety information campaign to promote the proper use and benefits of seat belts, child safety seats, and related laws among the Hispanic population in the District. This would be done through social media and a foot-on-ground campaign-style by targeting schools, churches, and other areas in which the Latino and Hispanic communities reside.

Safe Kids DC addresses safety issues related to children with special health care needs and children who are inequitably impacted by motor vehicle collisions. Safe Kids DC is a safety program that works to educate children and families on unintentional injuries through the Children’s National Hospital with various qualified staff with experience in various health and interpersonal-related fields. 

The project encompasses the development and distribution of various resources, including videos, digital and physical resources, and toolkits that can be used independently and with professionals. A significant focus around this project is in Wards 2, 5, 7, and 8 of the District because they are priority engagement sites, and they are where most motor vehicle collisions occur in the District.

The DMV Ignition Interlock Device (IID) Program Outreach efforts is a multifaceted approach to engage and educate the public on preventative methods to avoid being enrolled in the program. The DMV produces educational materials, videos, social media engagement, billboards, text messaging, smartphone communications, and public awareness events on laws and policies that explain the IID, as well as alternative transportation promotion (impaired driving prevention). The program also focuses on the steps to enroll in the program once the individual is deemed “eligible”, the requirements for completion of the program, and related laws, and policies.

District Bridges is developing holistic neighborhood-based safety initiatives through already existing public events to educate the public on how they can live a safe and healthy life here in the District. 

The program includes tailored courses and resources specifically aimed at businesses, equipping them with the knowledge and tools necessary to ensure the safety of their employees and patrons. Through Access Point, the already existing technical assistance platform aimed towards business owners, District Bridges will add to it by providing safety modules regarding delivery driver safety protocols, curbing overconsuming, and ensuring compliance with pedestrian safety regulations.

George Washington University has expanded the capacity for GWU’s Mobility Safety Program by hiring a full-time staff member who facilitates needs assessments, connects with stakeholders, and organizes initiatives and programs in and around the campus community. The on-campus coordinator works to enhance mobility safety among George Washington University (GWU) students by establishing a collaborative network involving universities, local advisory bodies, and officials in Washington, DC, focusing on factors like the urban landscape, substance use, and student transportation habits to reduce traffic-related injuries and deaths.

The DC Highway Safety Office (HSO) alongside the Governors Highway Safety Association (GHSA) aims to host the District's inaugural oneday mobility safety summit on May 22, 2025, gathering approximately 150 traffic safety and mobility professionals to address issues impacting all road users, with a focus on pedestrians, cyclists, and scooter riders. GHSA, a nonprofit association providing leadership to State Highway Safety Offices (SHSOs), including the DC HSO, has a proven track record of facilitating successful safety summits and conferences nationwide with over 800 professionals attending their annual conference.

Project Safe Child distributes free child safety seats and installation assistance to all District residents. Additionally, Child Passenger Safety Technician (CPST) trainings are held to increase the District's number of trained car seat professionals. Project Safe Child participates in many outreach efforts while conducting community events to promote unattended passenger safety and occupant protection for families. This collaborative program engages stakeholders, including law enforcement, healthcare providers, faith-based organizations, and community centers, to reach thousands of District residents with its life-saving message.

Impact Teen Drivers (ITD) collaborates with the DC Highway Safety Office to engage, educate, and empower young people and their influencers with evidence-based programming and best practice resources from car seats to car keys and beyond. This comprehensive initiative targets elementary, middle, and high school students to foster a distraction-free mobility culture across Washington, DC.

ITD's evidence-based classroom and community programs, Parent-Teen workshops, and Train the Trainers sessions aim to empower elementary students, tweens, teens, their influencers, and community members to make informed decisions concerning driving, riding, walking, biking, or using any transportation mode within the diverse district. By integrating proven countermeasures such as Graduated Driver Licensing (GDL) GRAD and emphasizing proper seat belt and car seat usage, safe speeds, and driving distraction-free, ITD aims to cultivate a culture of safety and responsibility on the roadways.

Lutheran College Washington supports the work of Vision Zero by providing student interns to help identify and implement interventions leading to engaged young people in local mobility safety work that makes a tangible impact. The college brings in students passionate about public policy. The program will attract new traffic safety leaders with unique, individualized perspectives and skills in public policy, data analysis, behavioral economics, and psychology. The internship engages the students as subcontractors of Lutheran College, to overcome economic disadvantages, and engage all students, including those from disadvantaged backgrounds.

Description coming soon!

The Metropolitan Washington Council of Governments (MWCOG) leverages new and innovative countermeasures using their mass media education campaign to raise awareness of safe behaviors that individuals can take to reduce pedestrian and bicycle fatalities and injuries. The MWCOG has worked to protect vulnerable road users by raising awareness about pedestrian and bicycle safety through the vastly popular regional Street Smart campaign for over 20 years. 

The Street Smart campaign consists of two one-month waves of advertising and public relations, one in the fall and one in the spring, along with voluntary law enforcement activations by MWCOG’s partner agencies. The campaign also includes direct outreach, including Virtual Reality training events, to teach participants to watch for pedestrians. Many of these events are hosted in areas with high foot traffic, allowing Street Smart to reach a wide array of community members.

The “Move Like You Give A Duck” Roadway Safety Campaign created by Southwest Business Improvement District (SWBID) is a multi-faceted initiative aimed at enhancing roadway safety through community-based partnerships and innovative outreach strategies tailored to the unique neighborhoods of the District of Columbia. This pilot program emphasizes seatbelt safety, bicyclist and pedestrian safety, and moped safety, targeting vulnerable roadway users and specific user groups like food delivery drivers.

The campaign deploys a variety of approaches to engage the community, including hosting educational activities at SWBID events, partnering with artists to create impactful installations, distributing safety equipment during community gatherings, conducting targeted outreach to businesses and residential buildings, and utilizing traditional media channels for broad public messaging. These efforts aim to promote a culture of safety and responsibility on DC roadways, ultimately reducing crashes and enhancing the quality of life for all road users.

WRAP's multifaceted project aims to combat the rise in impaired driving incidents in the Washington metropolitan area. It utilizes strategies such as workplace outreach, the SoberRide® service, law enforcement awards, annual safety reports, a seasonal mobility safety fellow program, and partnerships to promote highway safety messages and provide alternatives to impaired driving at high-risk events and locations.